Thursday, March 25, 2010

A mathmatical viewpoint

Not sure where this was developed but entertaining for the corporate warriors.


This is a strictly mathematical viewpoint...it goes like this:

What Makes 100%? What does it mean to give MORE than 100%? Ever wonder about those people who say they are giving more than 100%? We have all been to those meetings where someone wants you to give over 100%. How about achieving 103%? What makes up 100% in life?

Here's a little mathematical formula that might help you answer these questions:

If:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Is represented as:
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.

Then:

H-A-R-D-W-O-R-K
8+1+18+4+23+15+18+11 = 98%


And


K-N-O-W-L-E-D-G-E
11+14+15+23+12+5+4+7+5 = 96%

But ,

A-T-T-I-T-U-D-E
1+20+20+9+20+21+4+5 = 100%

And,

B-U-L-L-S-H-I-T
2+21+12+12+19+8+9+20 = 103%

AND, look how far ass kissing will take you.

A-S-S-K-I-S-S-I-N-G
1+19+19+11+9+19+19+9+14+7 = 118%

So, one can conclude with mathematical certainty, that While Hard work and Knowledge will get you close, and Attitude will get you there, its the Bullshit and Ass kissing that will put you over the top.

Wednesday, March 24, 2010

Last Ad Agency on Earth

Entertaining video. Some people on Vimeo were taking it way to seriously. It has started the discussion though which is necessary - mission accomplished.

The Last Advertising Agency On Earth from FITC on Vimeo.

The purpose of a business

This is an interesting video about the purpose of an organization and also of people. Very interesting stuff. You can learn more about his book here and get excerpts on purpose here. His book Purpose:The Starting Point for Great Companies might just be my next read.

Check out http://www.purposethebook.com and take their profiler.

Tuesday, March 16, 2010

Is RTB Inventory volitile?

Here is a snapshot of inventory delivered across multiple RTB exchanges over a 45 day period. Notice that they all seem to follow the same directional trend however some are much more steady. Ad Meld and Pubmatic are the stable standouts while Ad Nexus wins for widest swings. Google is clearly winning for overall share of RTB.

*Since Right Media isn't a RTB service (yet)it was not included in this data set.

Monday, March 15, 2010

Mutual Social Responsibility

This is a good look at how people are craving more from their relationships with brands. Some great statistics and notable nuggets about social responsibility in business today. Favorite quote "Social purpose is the new social status".

Friday, March 12, 2010

Understanding the Evolving Display Ecosystem

There have been a number of recent developments in the display advertising space. Demand side platforms, Ad verification, data providers and dynamic creative services are getting quite a bit of ink lately. This is a deck I presented last year to inform clients about how it all could be used together.

Tuesday, March 9, 2010

Measuring the ROI of Social Media

This is an entertaining video about the value that social media has provided to other organizations. I am starting to dive into Socialnomics but still grappling with how to appropriately value the interactions into quantifiable business metrics.

HP looking to compete with the iPad

While this isn't new this is the first demo I've seen of the HP Slate. Interesting to see how Adobe is overtly participating with the PC makers as they push their own "pad" products. I still have to wonder how these companies will compete with the scale of the app store. Is the Slate just a flat computer or a valuable consumption device? I guess it will be determined by the marketplace - accessibility vs. usability.

Here's a recent cNet article on the topic entitled: "Reading the tea leaves of iPad competitors"