Thursday, April 29, 2010

DOOH & Mobile = Interactive Engagement

This is an excellent example of how to leverage digital out of home and mobile together to create an engaging experience that is memorable.

Tuesday, April 27, 2010

iAd demo from Steve Jobs

I was skeptical of what apple would come up with around advertising. I do however think he examples demonstrate an interesting, valuable and intimate way to connect with people. The key is really in the execution and understanding what is meaningful and how to make the ideas within the execution elegant.

Rise of the Marketing Technologist

Thought this was a great POV on why marketing must own technology decisions. Not only do I agree I think more companies should take this tact. I know the people who fit this role and they are awesome to work with they get it and are enablers to the rest of the business. You can also check out the author's post here.

Thursday, April 22, 2010

AR Total Immersion: TOPPS 3D LIVE trading cards



This shows the amazing range of experiences you can create with augmented reality. Kudos to Topps!

Augmented Reality for Marketing



This is a little dated (2009) but a good use of multiple mediums to deliver an experience.

Wednesday, April 14, 2010

Social Media Is Dead: Long Live Common Sense.

Interesting preso on how organizations need to think more about weaving social thinking into the staffing models.