Wednesday, September 29, 2010

Owned and Earned Media Curation (Tuning the Social Web)

There have been a number of new entrants recently into the social space redefining how people consume and curate social news. The two latest incarnations are interesting. Many of us have seen Flipboard on the iPad on the iPad. Great consumption desgin.

The newest entrants are paper.li (example http://paper.li/bthadley/industry) and DataSift which isn't out yet but you can learn more in the below clip.

These to me represent an evolution from the raw tweets and status updates to a more elegant and useful view of social news as a consumer and marekteing intelligence and communication platform for brands. It will be interesting to see these concepts evolve from alpha to beta and ultimately to widespread usage.



Gatorade's Mission Control

This is a look at the Social hub for Gatorade Mission Control. This is really interesting to hear the why they built it and the role it plays in their marketing.

Friday, September 17, 2010

Blekko - Slash the web

This is a really interesting extension to search. It is pretty simple and looks valuable for power search crowd. I do wonder how the organization makes the distinction in categorization (what is a fashion site, what is humor, etc.). I guess it doesn't matter as long as it works.


blekko: how to slash the web from blekko on Vimeo.