While this is helpful for brands let's not put the cart before the horse and ensure we're leading with strategy and defining the role of 'owned media' for a brand.
Brands As Media - AdAge Media Evolved 2010
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Wednesday, December 1, 2010
Brands As Media - AdAge Media Evolved 2010
This is an interesting guide for brands looking to reimagine their owned media opportunity. This was presented at the Media Evolved Conference in NYC this week. The four approaches are helpful in guiding the conversation. The article on Ad Age expands on each approach and gives context by providing some of the pros and cons of each.
While this is helpful for brands let's not put the cart before the horse and ensure we're leading with strategy and defining the role of 'owned media' for a brand.
While this is helpful for brands let's not put the cart before the horse and ensure we're leading with strategy and defining the role of 'owned media' for a brand.
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