I do believe that there are still more responsed based uses for followers and fans; offers, discounts, event promotion etc.
Value of a Fan
View more presentations from Millward Brown.
Friday, March 25, 2011
Millward Brown - The Value of a Fan
Interesting points: Share of wallet is nearly 3x for fans vs. non fans. Mostbrands measure social efforts based on traditional brand attributes; favorability, loyalty and preference. Still no sliver bullet around ROI.
I do believe that there are still more responsed based uses for followers and fans; offers, discounts, event promotion etc.
I do believe that there are still more responsed based uses for followers and fans; offers, discounts, event promotion etc.
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