Rise of the Marketing Technologist
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Tuesday, April 27, 2010
Rise of the Marketing Technologist
Thought this was a great POV on why marketing must own technology decisions. Not only do I agree I think more companies should take this tact. I know the people who fit this role and they are awesome to work with they get it and are enablers to the rest of the business. You can also check out the author's post here.
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