This has to be one of the most interesting incarnations of social news feeds I've seen yet. They took a construct we're all familiar with, the magazine and turned the bits and bytes into sexy, simple and engaging UI. No more Facebook or Tweetdeck browsing for me. When you try it you'll immediately get it. It is amazing. I wonder how they might package it for smaller devices.
This should serve as a wake up to publishers and inspiration to entrepreneurs.
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