Google recently introduced the Knowledge Graph. No it's not a social product aimed at competing with Facebook. Knowledge Graph is very interesting evolution of search from a user perspective. It aims to provide more human thinking to it's algorithms.
How it impacts advertising/marketing is still to be determined. Really underscores the POE framework and thinking about search from all angles.
Down the right hand side you can see how these results are instantly more relevant.
For more on the evolving nature of search check out the latest on Bing from GroupMNext
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